L.E.A. Solutions
Strategic Business Development Consulting
About Us
Strategic Business Development Consulting
Leadership
Cindy Dobson, Advisory Board/ Sr. Consultant
Cindy has over 25 years of successful enterprise software business development and sales management experience. She has extensive experience building successful sales and marketing programs and teams for both Enterprise Content Management (ECM) and ERP solution providers.
Renee Dicker, Founding Principal
As the founder of L.E.A. Solutions, Renee established the company in 2010 after identifying a very clear need within companies of all sizes, for Business Development Strategies that are highly flexible, results oriented and cost effective.
Since completing her M.B.A. in 2004, Renee has served in a variety of senior sales and marketing roles, responsible for revenue goals, partner relationships and all facets of business development.
Client Results
Leading ERP Solution Reseller and Systems Integrator
Problem: With over 20 years in business, the reseller was focused on keeping their edge by evolving the practice to stay in line with shifting market conditions.
Solution: Working in partnership with the reseller, the first order of business was to develop and execute on traditional lead generation campaigns, which resulted in net new closed business. In addition, a new completely updated company web-site went live that more accurately reflects the firm today. Currently, the planning stages for a new proprietary software launch are underway.
Boutique EIM Consulting Firm
Problem: The firm fell victim to tough economic conditions and ended up losing focus of the business they really wanted to be in. Revenues took a significant hit and they were forced to downsize.
Solution: An assessment and analysis of core company strengths, differentiators and skill sets was conducted against current industry trends and predicted growth segments. The company re-defined it's major practice areas and overall brand, revived languishing relationships and forged new partnerships. Currently the firm is in the midst of executing on a targeted lead generation campaign and as a result has seen quantifiable growth in the sales pipeline.
Delivering a Creative yet Pragmatic Approach to Business Development
L.E.A. specializes in working with clients in the Technology sector, primarily those in software and services, and provides a variety of Business Development Services that range from high level strategy work, to the design and build of individual lead generation campaigns. The company also provides resource augmentation in the areas of Sales & Field Marketing as needed.
In addition to the Technology sector, the company has seen more recent expansion into the areas of:
- Retail, Health and Wellness
- Health, Safety and Environment
- Healthcare Staffing & Services
For each client we work with, L.E.A. brings a fresh and systematic methodology to Business Development that is a balance of creativity with proven best practices.